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This site has the following in the homepage, "The Laundromat by Swish and Swirl will cover your laundry needs from ironing shirts to washing those large comforters." We observed that the web site also stated " We serve Atascadero, Templeton, Paso Robles, Santa Margarita and beyond." It also stated " We want to do your laundry! Under new family ownership and newly remodeled. Let us do your laundry while you run errands and handle the more important things in life! We have an attendant on duty from 10am-2pm daily for drop off or pick-up services." The header had atascadero laundromat as the highest ranking keyword. It was followed by templeton laundromat, Paso Robles laundromat, and north county laundromat which isn't as ranked as highly as atascadero laundromat. The next words the site uses is laundromat. laundry was also included and might not be seen by search crawlers.